Melton E. Castro | Digital + Print Art Director
Melton E. Castro | Digital + Print Art Director
GOAL:
In our commitment to continually improving and elevating our brand, Biossance has upgraded its Brand store on Amazon.com. This upgrade allows access to better interface tools, enabling us to add a brand story module, enhanced images, and strategically placed text. These improvements are designed to increase conversion rates, drive more traffic, and boost sales.
STRATEGY / PLAN:
Creating these assets required careful planning and the development of tailored product campaigns for each SKU. The project is currently in the final stage of Phase I, which involves submitting the brand story module and the first five product pages for review to gain approval for A+ content.
RESULTS:
Once awarded the A+ upgrade, I will design the remaining 17 SKUs and create a comprehensive and much-elevated brand landing page. This upgrade will enhance our presence on the platform and provide a more engaging experience for our customers.
After numerous iterations to identify the optimal priorities and content, the final approved template and strategy for the A+ content to be featured on all Product Detail Pages has been established.