Melton E. Castro | Digital + Print Art Director
Melton E. Castro | Digital + Print Art Director
PRODUCT DESCRIPTION
Ectoin Overnight Rescue is a unique moisturizer that repairs and strengthens your skin's moisture barrier while you sleep. The campaign uses the brand's colors, slightly adjusted to evoke a nighttime feel to emphasize its restorative properties.
GOAL:
The primary objective of this campaign is to highlight Ectoin Overnight Rescue's unique benefits, setting it apart from typical moisturizers by focusing on its overnight repair capabilities. We aim to increase product awareness, drive customer engagement, and boost sales.
STRATEGY:
The campaign is executed in three phases: Tease, Reveal, and Launch.
The campaign's aesthetic shifts the brand's colors to a more nocturnal palette, reinforcing the product's nighttime use. Instagram stories and additional video content are produced by a dedicated video editor to maintain a consistent, high-quality presentation.
RESULTS:
We aim to enhance product and brand awareness, drive sales, attract new customers, and strengthen our market position.
As Launch Day draws near, we're sending out a sneak peek to our loyal customers via email and sharing it on our website. We've learned that keeping the product under wraps creates a buzz and introduces new customers to the Biossance brand. Though we're keeping the product visually hidden, we're giving just a hint of what's to come to get everyone excited!
As we prepare to launch our latest creation just a day or two before its big day, we're ramping up the excitement for the customers by actually revealing the product. Additionally, it serves as a strategic acquisition tactic, enticing interested customers to indulge in the anticipation by extending an invitation to join the waitlist for forthcoming product premieres and exclusive promotions.
On the day of As Launch Day arrives, our homepage lights up with excitement, showcasing our newest creation front and center. Diving into the details of this powerhouse moisturizer: its amazing ingredients, how seamlessly it fits into a strong skincare routine, and what makes it stand out from our other moisturizers.
Our email campaign is designed to captivate and engage, following a proven powerful three-part strategy: Tease, Reveal, and Launch. Each step is carefully crafted to build anticipation and introduce our outstanding new product in a compelling way. After the initial reveal, we'll keep the momentum going with follow-up emails featuring fresh, persuasive content to continually demonstrate the remarkable effectiveness of this innovative product.
The Product Detail Page offers an approachable overview of our new product. Alongside detailed written descriptions, I've created high-quality images and appealing info-graphics because studies show that online shoppers prefer to receive information quickly and visually. Each aspect is thoughtfully designed to provide all the information you need clearly and enticingly, blending scientific insight with an approachable touch.