Melton E. Castro | Digital + Print Art Director
Melton E. Castro | Digital + Print Art Director
PRODUCT DESCRIPTION
Our ultra-sheer facial sunscreen is a perfect partner for makeup, seamlessly blending into the skin and providing broad-spectrum SPF 30 protection. Natural zinc oxide, ectoin, and butterfly ginger extract fortify the skin's defenses and lock in hydration.
GOAL:
This campaign aims to highlight our sunscreen as ideal for outdoor and active lifestyles, emphasizing its compatibility with makeup for increased brand visibility and effective competition in the SPF market.
STRATEGY:
The campaign will focus on an outdoor and active vibe, showcasing the sunscreen's seamless blending and makeup compatibility. We will use terra cotta and teal as primary colors, create engaging visual content, form influencer partnerships, and utilize targeted social media ads to emphasize the product's unique benefits.
RESULTS:By executing this campaign, we aim to enhance product awareness and drive sales through visually compelling marketing, attracting new customers and strengthening our market position.
Following our proven Launch strategy, we kick things off with a teaser gif that hints at something amazing on the horizon without revealing the product. The tease captures a fun, outdoor vibe, ensuring a sense of anticipation and excitement and create buzz for the launch.
A few days before the launch, we finally unveiled the highly anticipated product, igniting excitement and enthusiasm. This thrilling reveal creates a renewed buzz and entices new customers to sign up for future launches and exclusive promotions. Our strategic approach amplifies the excitement and fosters a sense of exclusivity and engagement.
As Launch Day arrives, our homepage comes alive with a full page takeover, showcasing our newest reformulation front and center. Customers will discover the details of this lightweight yet effective sunscreen: its incredible ingredients, how effortlessly it rounds out any skincare routine, and what sets it apart from other SPFs on the market. Perfect for those who love being in the sun or outdoors even with makeup
Following our proven Tease, Reveal, and Launch formula, we build excitement and drive engagement every step of the way. This proven crafted cadence ensures that anticipation mounts, curiosity peaks, and excitement reaches new heights as we prepare to unveil something remarkable. Using relevant and science-based content, we not only thrill our loyal customers but also attract new ones, creating an irresistible buzz that propels our brand forward with unparalleled momentum.